DUBUQUE, Iowa — November 14, 2026 — Toys “R” Us is open in Dubuque. The store opened today, Saturday, November 14, at Kennedy Mall, across from Bath & Body Works, and the mall posted video and photos of shoppers walking through the doors this morning.

The video, posted to the mall’s Instagram and Facebook pages, shows the storefront with a graphic reading “NOW OPEN AT KENNEDY MALL!” as families walk in and out. Inside, aisles of toys are visible near the entrance, along with a large Pokémon display featuring Pikachu and a Spider-Man window display.

The store is not a seasonal pop-up. Toys “R” Us has committed to a one-year lease inside Kennedy Mall, according to WGLR, and the mall confirmed in a reply to shoppers on Facebook that the location is not a pop-up. The store will carry a curated assortment of the season’s hottest toys, collectibles, and must-have gifts, including LEGO, Barbie, Hot Wheels, Pokémon, and KPop Demon Hunters.

Kennedy Mall is open 10 a.m. to 9 p.m. today.